Same is lame. Every Yoo2 hotel is different. Each one is an individual expression of local influences; a unique interpretation of location and living space. Lobbies are no longer just places to loiter and wait. They’re now showcases for local DJs, makers and artists. Far from the hotel’s dead space, a Yoo2 lobby is an exuberant living area for guests to work, play, eat, drink, meet and think.
The traditional hotel chain is the preserve of the transitory, the rootless. In contrast, no one here is just passing through. A Yoo2 hotel is imprinted with the Yoo design ethic of enriching lives by creating extraordinary living spaces. A Yoo2 hotel is a window into other lives; a gateway into different cultures and communities; a launch pad for new encounters and experiences. It is a place you want to be: a destination not a waypoint on to somewhere else.